The Children's Adventure Farm Trust.
Who they are: The Children's Adventure Farm Trust (CAFT) is a charity in the north west of England that provides holidays and activities for terminally ill, disabled and disadvantaged children. To reach their annual one million pound target the charity needed to attract new sponsors.
What we did: Scribble teamed up with Manchester marketing agency Sunny Thinking to produce a children’s book - ’Dinki Duck causes Mischief’ that was used as a fundraiser to help the charity.
Each child that stays at the Farm received a copy of the book. Although predominantly designed to entertain, the story helps the children familiarise themselves with the Farm and all the different animals that live there.
It was written with the Early Years Foundation Stage and Key Stage 1 children in mind and can easily be integrated into the curriculum through literacy and art.
The Children's Adventure Farm Trust created cuddly toys of Dinki Duck and keyring versions for book bags and backpacks.