• Copywriting
  • Story and brand development

Who they are: Soreen is a world-famous malt loaf from Manchester that has stolen the hearts of many.

What we did: Scribble was commissioned to research and write two books for the bright yellow brand. The first was a fun cookery book that had easy to do recipes using the malt loaf.

The tone of the copy fitted well with the down-to-earth fab family branding of Soreen and the bright, simple and cooking-friendly design. We created the characters Bernard and Babs, the Soreen bakers who narrated the cookery book.

The second book was ‘Soreen 75 years in the baking’. A limited-edition coffee table book that told the story of how the iconic malt loaf has grown into one of Britain’s most loved food brands.

Soreen 75th book
Soreenbook sunny thinking
Sunny Thinking Soreenrecipes
Soreenrecipebook sunnythinking