Greater Manchester Walking Festival.
Who they are: Greater Manchester Walking Festival is a month-long event which takes place each year in May across the borough. The ethos of the event is to get people walking more in their local neighbourhood to reconnect with the delights on their doorstep, make new friends, while also improving their physical and mental health.
What we did: Scribble handled the publicity, social media and created written and video cases stories, working alongside the GM Moving communications team.
Our work focused on media relations across the 10 metropolitan boroughs. Highlights from the coverage secured included stories in regional newspapers in the Manchester Evening News and Tameside Reporter; interviews and features on BBC Radio Manchester, All FM, and Hits Radio and That's Manchester TV.
We also worked on the campaign with Sunny Thinking who were behind the branding, marketing and website for the Festival.