Earned media is a crucial ingredient in your communications strategy.

Helen Dugdale
Added 20 February 2024

Helen Dugdale

IMG 4631

Earned media shouldn't be a nice to have it should be an integral part of your communications strategy. It shouldn’t be the first thing you chop when the going gets tough and it shouldn’t be farmed out to the HR team or even worse dumped on the intern!

With a clear understanding of what you want to achieve and why, who you’re targeting and which media you want to reach out to earned media can help attract and convert new clients and contacts.

It offers more creditably than paid media as it being said by a third party. It brings with it greater brand exposure, improved brand credibility and increased brand loyalty.

If you want to know more about how earned media can help support your paid media, get in touch.

Subscribe to Scribble News.