Gen Z Audience want more interactive & voice activated content

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Media headlines are awash with how children and teens are choosing to consume their favourite shows. In a recent article for TBI Kids: Helen Dugdale explored the latest research from Kids Insight agency focusing on the fact that Gen Z viewers are calling for more interactive & voice activated shows from their favourite platforms so they can have more control of the story and the content.

Read the full article here in the October/November issue of TBI Kids