Spreading the word about The Family Panel

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by Helen Dugdale

Jan 2017

Family Panel

Since 2016, we've been working with Lynne Barcoe founder of The Family Panel (formally MumPanel) a 20,000 strong panel of parents who share their honest opinions on brands and services who are targeting families. We’ve been telling their story to attract new members and demonstrate to brands the importance of engaging and listening closely to their target audience. 

The Family Panel gives a voice to every member of the family and lets them share their views on products and services that make life easier and more fun. Using opinion pieces, media releases and now her column on Huffington Post, Lynne Barcoe and her team are able to share beliefs and opinions on what parents and family members really think. An example of the stories secured about The Family Panel’s work include Prolific NorthBakery Info,  Huddled and Business Daily.  Lynne’s Huffington Post column can be found here Huffington Post.