Portfolio

Campaign: Drawing on our international experience of working within the leisure industry, Scribble helped a Cheshire family to raise the profile of their two award-winning businesses, The Belle Époque hotel and brassiere and The Duke of Portland gastro-pub.

We created a two-year strategy to promote the Belle Epoque as an ideal venue for weddings and civil partnerships, a romantic break or night out, while pitching The Duke of Portland as a hidden gem in Cheshire, for excellent food and fine wine. The communications strategy raised the profile of both venues in the regional, lifestyle and hospitality trade press and developed reputations for key members of the team at each venue.

Outcome: The long term commitment to PR and communications really paid off. Among the activity, Scribble secured a weekly food column for Dave Mooney in the Manchester Evening News, and excellent restaurant and hotel reviews in The Times, Cheshire Life and Living Edge. Plus, lead feature articles in French Magazine and regular news stories in industry publications such as The Publican. The campaign also included articles on the Mooney family as successful entrepreneurs in the North West in key business publications. Scribble’s communications campaign was instrumental in securing listings in the Michelin Guide for both venues and other leading food guides.