Leveraging the power of celebrity endorsement with actress Rula Lenska
Who they are: Unitron UK manufacturers of hearing aids contacted Scribble about handling regional and consumer public relations for them over a 12-month period.
The key messages were to promote Unitron as a caring hearing manufacturer whose products were at the cutting edge of technology.
What we did: Working with Rula Lenska a patron for the company, Scribble developed a celebrity endorsement strategy for them so both Unitron and Rula got the most out of the relationship. Scribble carried out an indepth interview with her about her experience of hearing loss as an actress, and secured strong coverage in UK consumer press.
In addition to this, we placed several strong case studies in regional media in the Warrington, Liverpool and Cheshire area.