Helen Dugdale Seated Wearing Glasses

Why you should treat your label like a pair of fancy pants

No matter what the size of the label, after you’ve got all the necessities on - ingredients, barcode and nutrition information - it can seem like you’re pushed for space for including the juicy stuff you really want to talk about. The words that spell out about the personality of your brand and add the flavour that makes it the product that everyone should pick up.